It has long been understood that people of all ages love a good story. The reason is that stories, unlike facts, no matter how accurate, provide a platform of understanding. One of the best ways to enhance your personal or company brand is to use the art of storytelling to help your message come alive.
As you craft your story, there are several things you should consider to ensure that once your story is in front of audiences it perfects your position and piques the interest of the reader/listener. I have read many pieces on the art of storytelling, but this one by Bruna Martinuzzi is an easy read and full of good guidance. Enjoy!
Posted in: Branding